Our approach to market analytics
Clear, actionable evaluation
Explore our structured methodology for assessing advertising effectiveness. We combine targeted market research with robust data analysis to give you clarity on campaign impacts. Our approach incorporates the most relevant data sources, focusing on transparency and objectivity for reliable, actionable recommendations that support confident business decisions.
Meet our experts
Each member brings unique analytics expertise
Rachel Nguyen
Lead Analyst
Master of Business Analytics University of Melbourne
Campaign measurement
Insight Partners
With a decade in market research, Rachel leads our data-driven project teams and ensures analytical clarity for every engagement.
Martin Ellis
Senior Data Scientist
PhD in Statistics UNSW Sydney
Ad performance modelling
Media Metrics
Martin specialises in multi-channel ad measurement and has implemented automated reporting tools that improve client transparency.
Jia Chen
Market Insights Manager
MBA, Market Analysis Monash University
Audience research
Pulse Analytics
Jia blends qualitative and quantitative research, ensuring strategy recommendations are grounded in current market evidence.
James Foster
Reporting Specialist
Bachelor of Information Systems RMIT University
Data reporting
Campaign Logic
James maintains data accuracy across all reporting platforms and delivers actionable insights directly to our clients.
How our analytics process works
Clear stages deliver dependable market insight while supporting campaign improvement and compliance.
Initial discovery and scoping
We begin by understanding your campaign objectives, current performance, and the market landscape that shapes your advertising choices.
This stage allows us to tailor analysis to your business needs and goals.
Data integration and collection
We gather and validate data from all key advertising channels and relevant market sources, applying industry-standard protocols for accuracy.
Ensuring complete, consistent, and reliable datasets is our priority.
Custom analysis and benchmarking
Our analysts use established methodologies to evaluate effectiveness, uncover trends, and benchmark results against market standards.
You receive transparent, actionable analytics in every report.
Reporting and recommendations
Findings are clearly presented, with recommendations aligned to your goals and compliance obligations for measured strategic refinement.
Action steps aim to support continual improvement and informed decisions.
How our analytics compare
See the difference in clarity, transparency, and compliance for Australian businesses.